BRAND IDENTITY, E-COMMERCE WEBSITE & COLLATERAL
THE AFRICAN INTERIOR
The African Interior was a new venture seeking to showcase and sell curated collections of original African art. We created a simple, timeless logo and brand identity, utilising elements of the art pieces themselves to create something truly unique. The website has a modern, understated and minimal black-and-white aesthetic which enables the art collections to shine. The website is also fully customisable with an intuitive CMS and easy-to-manage e-commerce set-up.
DESIGN
The UI is clean and minimal, enabling the art imagery to hero and creating a premium brand experience.
EXPERIENCE
Smooth and seamless experience on every device with white space and sans-serif fonts for an understated and modern aesthetic.
A COHESIVE BRAND
Branded collateral and packaging creates a cohesive brand aesthetic.
