Koo-di came to us wanting a full glow-up. They were overhauling their entire product range and needed a full rebrand to re-establish themselves in the modern baby product market. We created a brand strategy with real-life parenting at it’s core. Their products are intentionally designed to make life easier for new parents so they have more time to enjoy the ups and downs of their new journey, so we created a brand with personality and a sense of humour, embracing the messiness of life with little ones. Our delivery included brand strategy, logo, colour palette, brand visuals, tone of voice, product and range names, product branding, packaging, print collateral, social media and an e-commerce website.