Our client wanted a name and brand identity for their new venture in calisthenics coaching. Calico was born! We crafted a unique logomark that speaks to the brand’s core values of community and individual athleticism. At the heart of the design, the bold, central ‘C’ symbolizes the inclusive community Calico fosters, forming an embracing arc that conveys unity and support. Nestled within this arc are a smaller ‘C’ and ‘O’, cleverly designed to represent an athlete in motion – a nod to Calico’s spirit of dynamism and the pursuit of excellence. This thoughtful interplay of symbolism and typography creates a memorable identity that resonates with both personal achievement and collective strength.