Folk & Thread

Folk & Thread came to us with a clear purpose—to make safe baby sleep feel effortless and look beautiful. We delivered a brand identity rooted in warmth and simplicity, balancing soft colours with brighter hues and a modern aesthetic. From Shopify web development to email marketing and social campaigns, we built an ecosystem that feels cohesive, cosy and calm. We also designed packaging and print materials to carry the brand’s thoughtful touch through every detail—building trust and comfort with every interaction.