Vapes & Tobacco had a traditional tobacconist bricks-and-mortar store that they wanted to rebrand and take online to reach a wider audience across the country. They sought to appeal to a young, hip, professional audience, showcasing their product line of cutting-edge vaping goods. We created a clean, modern e-commerce platform that integrated with our client’s inventory and a national courier service for a smooth and slick online store. As they import a number of sought-after international vape brands, we also created branded category pages for each for an immersive brand experience. The online shop was designed to create an effortless user experience and to maximise e-commerce conversions.  After setting up the online store, we then categorised all products by product type, brand, size, nicotine content and flavour profile. As a result, the platform is both intuitive and quick to navigate.