Cape Island is a luxury lifestyle brand based in Cape Town, South Africa. They are creators of luxuriously scented candles, home fragrance, lotions and soaps using bespoke fragrances inspired by the raw beauty and natural wealth of Africa. Cape Island had an existing website but it wasn’t performing as it should.  With a luxury product and aspirational branding, they wanted a more editorial aesthetic for their online presence, as well as improved e-commerce user experience and sales performance.